Glossary
Quote win rate
Quote win rate is the percentage of quotes sent that convert into purchase orders. In aircraft parts trading, typical win rates run between 5 and 20 percent depending on inventory depth, pricing, and response speed. Because a desk can send hundreds of quotes a month, a few points of win rate translate directly into six figures of annual revenue, which makes it the headline metric of quoting performance.
Also known as: quote conversion rate, win rate